Millions of sites and online services rely on IP reputation to detect bots, block spam email, prevent fake registrations or payments, validate users, verify purchases or accounts, and more. If an IP is associated with dangerous domains, has a history of spam or malware traffic, or has been hijacked and used as part of botnets, its reputation will suffer.
Check IP reputation will help your emails avoid the spam folder, but it can take time to earn a clean slate. In the meantime, you can use reputation checkers to see how your IP address is doing. These tools act like bug spray for your email and quickly let you know what mailbox providers think of your sending IP address.
Check IP Reputation: Ensure Secure Online Interactions
Keeping track of all your IP addresses and their reputation scores is critical to ensuring you follow best practices and have the highest chance of reaching the inbox. Consider designating an IP reputation owner in your organization to centralize monitoring, management and remediation. Set up alerts for sudden traffic spikes or volume changes, blacklist notifications and other potential issues. Vet shared web hosts, VPS providers and other infrastructure vendors to avoid IPs with poor reputations.
If you have an IP with a bad reputation, it’s important to understand what caused it and work with your ESP to correct the problem. For example, if your IP was listed because of a security breach on your website, addressing the issue will improve your reputation. If your IP was on a blacklist because of previous bad activity, you can ask the list administrators for delisting assistance. You may need to provide additional information such as proof of opt-in or sender behavior mitigation, or you may be required to delay sending emails for some time.…